How to rank images in Google search.

 

There are certain strategies to follow to improve image ranking in Google search.  This is usually done through SEO (Search Engine Optimization) and Image Optimization.  Below are the important steps for this:

1.  Use high-quality images

Images should be clear, attractive and of high resolution.

Images should be original, avoid copyrighted images.

2.  Name the file

Image names should be meaningful and keyword rich.

Example: Use beautiful-sunset-beach.jpg instead of sunset-beach.jpg.

3.  Use alt text

Describe the content of the image using alt text.

Example: <img src="beautiful-sunset.jpg" alt="A beautiful sunset at the beach">

4.  Optimize file format and size

Use the correct format (JPEG, PNG, WebP).

Try to keep images small (usually 100KB-300KB).

Use image compression tools (eg: TinyPNG, Squoosh).

5.  Add context

Text around the image and page content should be relevant to the image.

On the page where the image is, use relevant keywords.

6.  Improve site speed

Your website should load fast.

Images can be loaded using Lazy Loading technology.

7.  Create sitemap

Create XML Image Sitemap for Google Image Crawler.

Example:

<url>
     <loc>https://example.com/sample-image</loc>
     <image:image>
         <image:loc>https://example.com/images/sample-image.jpg</image:loc>
         <image:title>Sample Image Title</image:title>
         <image:caption>Description of the image</image:caption>
     </image:image>
</url>

8.  Mobile-friendly design

The site should be mobile friendly so that the images display properly on mobile.

9.  Build backlinks

Try getting your image link from another website.  It helps to increase Google rank.

10.  Use Google Search Console

Submit the site to Google Search Console and monitor image performance.

Properly applied these techniques can help your images rank well in Google search.